Article: “Some Customers Never Return…And Why You Can’t Stop It”

excerpt:
"In fact, only 4% of your customers will actually complain to you if something is wrong. However, they will be sure to tell dozens of other potential customers, and since word of mouth advertising is the number one source of restaurant referrals, you need insurance that this advertising is positive."

source: "Some Customers Never Return…And Why You Can't Stop It" by Linda J. Lipsky (Restaurant Report)

WaiterBell Angle: The WaiterBell system is insurance against negative word of mouth due to service gaps. It is a pro-active investment in the customer relationship and dining experience.

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