"Phoenix- With a new focus on food, this year's Chain Operators Exchange here explored ways to give time-starved and control-hungry consumers the convenience and variety they crave in their dining experiences.
"All the old rules have been turned inside out," said J. Walker Smith, president of research firm Yankelovich, during a presentation before operators and suppliers. "The old rules don't apply."
Today, he said "consumers think of themselves as being in charge." Operators can "gain control by giving up control to consumers," he added."
Control has become so imporant because people are busier than ever. "Time is the biggest benefit you can give people," Smith said."
WaiterBell Angle: The WaiterBell system empowers diners without interfering with the restaurant's dining experience. This article highlights a developing trend of restaurants being rewarded by trusting and empowering their customers. Our goal is to help restaurants empower their diners and enhance customer service.