"RealPeopleRatings.com(TM) was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 5,952 panelists participated in this quarter's survey, conducted between March 17 and April 13, 2006.
Respondents rated their perception of each business's customer service on a scale of 1-10, with 10 being the highest. If a respondent did not have experience with the business, the panelist did not enter a score.
You can see the full-service restaurant results of the Customer Perception Survey (Quarter 2,3,4 of 2005 & Quarter 1 2006) at the RealPeopleRating.com web site. (click here)
WaiterBell Angle: The numbers don't lie. Olive Garden has topped two nationwide surveys on customer satisfaction (see also JD Power's 2004 Restaurant Satisfaction Survey post) in the span of 3 years.
What can other franchises do to improve customer service and satisfaction to remain competitive? Try new innovations in customer service such as WaiterBell. With a free no-risk trial offer, you have nothing to lose and everything to gain.