Article: “Why Small Businesses Should Care About Web 2.0 Marketing: A Discussion with the Creator of Duct Tape Marketing” (May 2006)

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excerpt:
"What we discovered are five emerging trends that every small business should be aware of. We still think that small businesses should be cautious and look to use new media or Web 2.0 in highly personalized ways, using sound marketing principles.

…Customers value who they do business with sometimes as much as what they buy. Blogging provides you with a more personal environment, where you can both promote your product and present a more personal view of your business.

Horsefeathers, a restaurant in North Conway, NH, publishes a blog about food, wine, local events, and restaurant news as a way to keep customers connected and loyal."

source: "Why Small Businesses Should Care About Web 2.0 Marketing: A Discussion with the Creator of Duct Tape Marketing" by Eric Kintz (MarketingProfs.com, May 9,2006)

For restaurant owners wondering what are the latest free web marketing tools, this article will give you a good overview from which to start. These tools open up many possibilities for restaurant owners to connect with the public.

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