Article: “T.G.I. Friday’s Provides Servers with a Sixth Sense Through ESP” (Jun. 2006)

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excerpt:
"Servers in T.G.I. Friday’s restaurants are soon to have a sixth sense – the ability to know exactly what a customer needs before the server even arrives at the table. This esp-like ability will provided by non other than ESP Systems.

The company’s patented, wireless Guest Customized Service system will be deployed in each of the 12 T.G.I. Friday’s restaurants owned by Northeast Concepts, a licensed T.G.I. Friday’s franchisee."

source: "T.G.I. Friday's Provides Servers with a Sixth Sense Through ESP" by Susan J. Campbell (TMCnet, Jun.7, 2006)

WaiterBell Angle: Major chain restaurants are beginning to recognize the potential and profits from empowering customers and enhancing restaurant service. This is not only a unique differentiation from other independent restaurants and smaller chains that give major chain restaurants another competitive edge, but it shows the restaurant's commitment to the customer.

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