“Quite frankly, I believe the restaurant industry is “missing the boat” right now by not taking advantage of this inexpensive, yet powerful marketing tool. There are only a handful of quality hospitality resources delivered via e-mail. This fact may be unfortunate for consumers, but it presents an excellent opportunity for the restaurant owner to grab mindshare by implementing an e-mail newsletter program in their marketplace.
One restaurant doing just that is Corner Galley located in Massapequa, NY. In addition to having a presence on the Web, Corner Galley publishes an e-mail newsletter entitled “The Daily Ship’s Log…”