Article: “Suburban dining: First, you wait” (Jul.2006)

checkwatch.jpg

excerpt:
“Family-friendly chain restaurants, particularly the slightly more upscale operations in malls, have redefined what is a tolerable delay, said consultant Ronald Gorodesky, president of Restaurant Advisory Services in Blue Bell.

“We got trained,” Gorodesky said. “Over the last 20 years, and more so the last 10, we have become comfortable with the idea that we often have to wait.”

…Aided by aggressive marketing and kid-friendly menus, chains have become the Goliaths of suburban family dining, Gorodesky said.

At risk of becoming victims of their own success, some national chains are taking measures to mollify diners.

“I think you have to have a wait,” said Ben Novello, president of Outback Steakhouse, which has 782 locations. Patrons like “a busy, happening place.”

source: “Suburban dining: First, you wait” by Adam Fifield (Philadelphia Inquirer, Jul.16,2006)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: