Article: “TV ads on the cheap for small biz” (Jul.2006)

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excerpt:
“Findley’s meat market in suburban Atlanta had always relied on newspaper ads, direct mailings and quick radio spots to reach consumers. But after discovering Spot Runner’s do-it-yourself commercial tool for small businesses, the butcher shop ran a commercial on local cable TV ahead of Easter and again before Mother’s Day.

The commercials cost Findley’s $349 and $499 and the shop spent about $2,100 in March and $1,100 in May to air the spots on ESPN, Food TV, Fox News Channel and Fox Sports.

“We found out that it was very affordable and they help you work with a small budget,” said Findley’s owner Dolores Barr.”

source: “TV ads on the cheap for small biz” by Jessica Seid (CNNMoney.com, Jul.14,2006)

“At Spot Runner we make it easy, simple and affordable for everyone to take advantage of local TV advertising. We started Spot Runner because we saw three important opportunities:

  • Small and medium-sized business people want to advertise on TV but the costs of creating ads are prohibitive.
  • Choosing a media plan, negotiating the price, and tracking your advertising can be time consuming and difficult.
  • Great TV advertising could be made more quickly and at a fraction of the cost of traditional advertising agencies.

We put these elements together and Spot Runner was born.”

link: SpotRunner.com

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