Article: “What Your Customers Want” (July 2005)

excerpt:
“…RESTAURANT HOSPITALITY recently commissioned consumer research to provide original and actionable information about consumer usage and ordering habits that you can take to the bank.

The research captured consumer frequency of eating at full-service restaurants on weekdays and weekends; how often they eat at your restaurants for breakfast, lunch and dinner; the types of restaurants they’ve eaten at in the past six months and what makes them want to return to a restaurant.

…We, the editors of RESTAURANT HOSPITALITY, hope that this consumer research will give you a better insight into dealing with customers. We’re convinced that it will confirm information that you may have already believed in your mind, while also revealing areas of opportunity that you may not have known existed. Use this information wisely and watch your business grow.”

source: “What Your Customers Want” (Restaurant Hospitality, July 2005)

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