Article: “Businessman blogs boldly toward BBQ restaurant success” (Jul.2006)

broadcast.jpg

excerpt:
“On June 7, Reams started posting to the Mothership blog — and soon began counting down to opening. Then, on Friday, June 9, Reams announced on the blog the restaurant would be open the next morning. To his surprise, 50 customers came in for pulled pork barbecue and ribs – and their positive posts on his blog followed.

In simple terms, Reams managed to get Mothership off the ground and exceeding sales projections almost immediately without spending a penny on conventional advertising; only his blog, maintained by the free, Google-owned Blogger service, served as a sentinel for Mothership’s opening. He says he is Nashville’s only restaurateur using blogging as a method of publicity…”

source: “Businessman blogs boldly toward BBQ restaurant success” by Will York (The City Paper, Jul.24,2006)

Related links:
Free Blog Software / Hosting (About.com)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: