Article: “Businessman blogs boldly toward BBQ restaurant success” (Jul.2006)

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excerpt:
“On June 7, Reams started posting to the Mothership blog — and soon began counting down to opening. Then, on Friday, June 9, Reams announced on the blog the restaurant would be open the next morning. To his surprise, 50 customers came in for pulled pork barbecue and ribs – and their positive posts on his blog followed.

In simple terms, Reams managed to get Mothership off the ground and exceeding sales projections almost immediately without spending a penny on conventional advertising; only his blog, maintained by the free, Google-owned Blogger service, served as a sentinel for Mothership’s opening. He says he is Nashville’s only restaurateur using blogging as a method of publicity…”

source: “Businessman blogs boldly toward BBQ restaurant success” by Will York (The City Paper, Jul.24,2006)

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