Article: “Ads With That?” (Jul.2006)

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excerpt:
“Bringing outside advertising to your customers can bring revenue to your restaurant.

OOH (Out Of Home) Vision Networks (ovn), an advertising and marketing firm, has partnered with Helius, Inc., a business-class data broadcasting company, to pump video advertisements into more than 100 retro diners in the Connecticut, New York, and New Jersey areas.

OVN CEO and President Craig Presser doesn’t mince words about the possibilities of this new advertising strategy. “It’s an exploding market, not even an emerging market,” he says. “Whether you’re in casual or quick-service, you’re going to see place-based media on screens.”

The chrome diners, which seat about 200 and are located in affluent areas, have been outfitted with five liquid crystal display televisions strategically located in order to grab the attention of as many patrons as possible.”

source: “Ads With That?” by Quinn Bowman (QSR, Jul.16,2006)

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Blog: The Restaurant Guru – Answering your foodservice equipment questions

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excerpt:
"ServU Blog Central is an archive of the latest developments in restaurant equipment and supplies, bar equipment and bar stools and supplies. Below are some of the latest blog entries that our staff has put together for your reading…"

link: The Restaurant Guru (provided by Serv-U)

note: pre-2005 posts can be found here.

Here are titles of past blog posts:

  • Pinholes/corrosion in your stainless steel sink?
  • Is There Value Buying Scratch and Dent Equipment?
  • How Much Ice Do You Need Per Day?
  • Cleaning Wood Furniture