Research: New study gives restaurant owners valuable insight to reach the fast-growing Hispanic market

excerpt:
"Overall, Hispanics and non-Hispanics agree that the most important attributes when choosing a restaurant are cleanliness, taste and value. However, Hispanics consider certain attributes more important than the general market consumer, including child-friendliness (24% versus 8%, respectively), variety (28% versus 18%), good service (39% versus 32%) and low prices (20% versus 14%)."

note: The El Mercado Restaurante study was conducted for ADVO by independent firm Woelfel Research of Dunn Loring, VA.
link: http://www.advo.com/elmerc_restaraunte.html