Article: “”Name game: Chefs who give their food silly names may not be so foolish.”

excerpt:
“The grosser a dish sounds the better. That’s the philosophy some chefs are adopting when coming up with names for dishes on their menu. From Kitchen Sink Chopped Salad to Debris Sandwich, chefs are giving food a bad name. Luckily, they’ve been able to convince customers the dishes taste better than they sound, and for many, the marketing gimmick has paid off.

San Pedro chef/co-owner Michael Goodman created the Fat Boy Man Salad at home a few years ago, when he wanted to eat more nutritiously. His vegetarian creation consisted of baby field greens, carrots, grape tomatoes, beets and green beans. It tasted terrific, but Goodman found it wasn’t enough to satisfy his hunger. Soon, he began super-sizing it.

“It was obnoxiously large,” says Goodman. “People started calling it the Fat Boy Man Salad.”

source: “Name game: Chefs who give their food silly names may not be so foolish.” by Nancy Ngo (Pioneer Press, Aug.3.2006)

Article: “How to increase your prices” (Aug.2006)

excerpt:
“The thought of price increases causes anxiety for many operators. But clever pricing is a great opportunity to practise your marketing skills, build your reputation and increase your profits.

When inflation was high, price rises were almost a sport – now they’ve become an agonising debate. One thing’s for sure – you live by price and you die by price. Operators still holding the price of meals to what they were 12 months ago are bearing the brunt of massive increases in the cost of fuel and ingredients. Profitability is suffering.

So how do you put up prices with confidence and style?”

source: “How to increase your prices” (ProfitableHospitality.com, Aug.2006) [public access til Aug.19th]

Blog Post: “How to Become a Regular” (Jul.2006)

excerpt:
“Being a regular earns you a lot of benefits for only a few conscious behaviors, mostly just good manners. Visit frequently, follow these tips, and within a short amount of time, you’re in.

Wikipedia describes a regular as…

A person who appears often at a certain location and may know others who are also there often, whether out of want or occupation. For example, a regular can be one who goes to a certain coffee shop everyday, so often that the employees know him or her…”

source: “How to Become a Regular” by Greg Cerveny (urban monarch, Jul.31,2006)

Article: “Survey of Top On-Premise Wines Released” (Aug.2006)

excerpt:
“The Restaurant Wine newsletter, published by wine consultant Ronn Wiegand MS, has released its annual ranking of the 100 best-selling wine brands in restaurants as well as the 60 most frequently ordered wines. Beringer Vineyards of Foster’s Wine Estates tops the list of brands, followed by Franzia, part of The Wine Group portfolio. Rounding out the top five are: Kendall-Jackson; Yellow Tail, from W.J. Deutsch & Sons; and Inglenook, part of Constellation Brands’ Centerra Wine Company portfolio. The Restaurant Wine survey covers the entire spectrum of U.S. restaurants, from casual dining chains to fine dining restaurants.

The report found that case sales in the on-premise segment grew 6 percent, or 4 million cases, to reach 64 million cases sold. The value of on-premise wine sales now exceeds $12 million. In terms of the overall market, on-premise sales account for 22 percent by case volume and nearly 50 percent of dollar value…”

source: “Survey of Top On-Premise Wines Released” by Mary-Colleen Tinney (WineBusiness.com, Aug.8,2006)

related link: “Restaurant Wine Newsletter” by Ronn Wiegand

Article: “Lehndorff: Spell-check those menus” (Aug.2006)

excerpt:
“I should be relaxing during these dog days of summer, but big questions plague my overheated mind. I get picky, picky, picky and wonder:

Why don’t people who write restaurant menus use spell-checker or have someone proofread them before they print them? I constantly catch spelling and grammatical errors among the starters and entrees. When I see “prosciutto wrapped shrimp,” I wonder why there isn’t a hyphen connecting the modifiers, i.e., “prosciutto-wrapped.”

It makes me think there are other details that have slipped below the management’s radar…”

source: “Lehndorff: Spell-check those menus” by John Lehndorff (Rocky Mountain News, Aug.4,2006)

related link:
Resource: Customers list their restaurant pet peeves and annoyances [WaiterBell Blog]

Free: Restaurant Industry, Hospitality, and Foodservice Discussion Forums

If you would like to hear how others in the restaurant, hospitality, and foodservice industry feel about a topic, then visiting and/or participating in a discussion forum can be very helpful. While there are some fee-based membership forums for restaurant owners, here are some message boards where restaurant folks are talking for free:

Foodservice.com’s Industry Discussion Forums

sample forums:
Restaurant Biz Talk
TechTalk – Restaurant POS / Software
Chefs and Cooks Corner

Chef2Chef’s Professional Community Forums

sample forums:
Ask a Chef! Get an Answer!
Restaurant Equipment Forum
Wine Beer Spirit and Beverage Forum

Topix’s Restaurant Management Forum
Restaurant Report’s “The Great Debates” and “Question & Answer“
StarChefs’ Message Board
ChefTalk’s Cooking Forums
Atlanta Cuisine’s Restaurant Talk

Article: “A menu of tasks” (Jul.2006)

excerpt:
“About a quarter of U.S. restaurants fail within a year, and 50 percent to 60 percent by the third year, according to three studies cited by the California Restaurant Association.

Many owners underestimate the start-up costs and do not do enough market research or staff training, said Jordan Traverso, the group’s director of communication.

Experts said problems can arise if the quality of the cooking slips.

Mark Smallwood, owner of Harvest Moon restaurant in Modesto, said this is not a problem in his restaurant because he makes sure the kitchen crew knows what he wants…”

source: “A menu of tasks” by John Holland (Modesto Bee, Jul.30,2006)

Advice: SoloDining.com

excerpt:
SoloDining.com serves up “solo dining savvy” for you — whether you despise or delight in a solitary meal in a restaurant or at home; whether you’re fond of fast food or fine dining (or something in between!) AND whether you’re married or divorced, single or solo, bachelor or bachelorette, widow or widower; business/pleasure traveler or stay-at-home-lover.

…The SoloDining.com web site is chockfull of strategies and tips on how to increase your comfort and options as a solo/single diner, plus need-to-know information for anyone considering solo/single travel.

You’ll get the scoop on notable solo-friendly restaurants across the United States and beyond. And while discovering what’s out there, you’ll learn what to look for and, “just as important,” what solo dining amenities to suggest to your favorite restaurants…”

link: SoloDining.com

Resource: Restaurant Resource Group’s Archived List of Featured Articles & QuickBooks Tips

RRG – Restaurant Resource Group provides financial management tools and support services. The site contains fee-based information, services, and products, but their site also has a free “Tips & Articles” section with many interesting pieces.

Here are samples titles:
“10” Restaurant Financial Red Flags
Counting Your Beans with Confidence…A QuickBooks Primer for the Startup Restaurateur
How To Win The Menu Pricing Game
Restaurant Marketing: An Art and Science

link: RRG’s Archived List of Featured Articles & QuickBooks Tips

Article: “10 Tactics for Driving F&B Sales”

excerpt:
“Delivering measurable increases in food and beverage revenues can be achieved with simple restaurant promotional techniques available to big budgets and shoestring marketers alike. There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising.

Here are 10 of the best restaurant promotion ideas to get your own creative marketing wheels turning:

Restaurant Promotions Tactic 1. Publicity stunts – Stunt is a word with negative connotations for restaurant owners, but I wanted to use a word that conjured up images that are different than traditional press relations efforts…”

source: “10 Tactics for Driving F&B Sales” (Quantified Marketing Group)

Quantified Marketing Group has an archive of restaurant marketing articles, here are some sample topics:

Restaurant Marketing Plan
Best Practices in Email Marketing
Restaurant Positioning

link: Quantified Marketing Group’s Restaurant Marketing Articles

QMG also offers a free newsletter which offers advice about restaurant marketing.
Click here for the July 06 newsletter.