Article: “Google Maps offers discount coupons for US stores” (Aug.2006)

excerpt:
“Google Inc. will offer printable discount coupons to local shoppers, in a promotional bid that aims to drive U.S. online shoppers using its Google Maps service to visit stores, the company said.

The world’s top Web search supplier is taking advantage of the marketing tool, which is traditionally used by small businesses, to entice U.S. consumers to seek out savings from local retailers such as dry cleaners, pizza delivery restaurants and auto repair shops.

Google has partnered with Valpak, the top U.S. supplier of coupon advertising, to provide more than 20,000 coupons from current Valpak advertisers when consumers search for relevant stores using its Google Maps map and local directory service…”

source: “Google Maps offers discount coupons for US stores” by Eric Auchard (Reuters, Aug.14,2006)

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Article: “”Name game: Chefs who give their food silly names may not be so foolish.”

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excerpt:
“The grosser a dish sounds the better. That’s the philosophy some chefs are adopting when coming up with names for dishes on their menu. From Kitchen Sink Chopped Salad to Debris Sandwich, chefs are giving food a bad name. Luckily, they’ve been able to convince customers the dishes taste better than they sound, and for many, the marketing gimmick has paid off.

San Pedro chef/co-owner Michael Goodman created the Fat Boy Man Salad at home a few years ago, when he wanted to eat more nutritiously. His vegetarian creation consisted of baby field greens, carrots, grape tomatoes, beets and green beans. It tasted terrific, but Goodman found it wasn’t enough to satisfy his hunger. Soon, he began super-sizing it.

“It was obnoxiously large,” says Goodman. “People started calling it the Fat Boy Man Salad.”

source: “Name game: Chefs who give their food silly names may not be so foolish.” by Nancy Ngo (Pioneer Press, Aug.3.2006)

Resource: Restaurant Resource Group’s Archived List of Featured Articles & QuickBooks Tips

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RRG – Restaurant Resource Group provides financial management tools and support services. The site contains fee-based information, services, and products, but their site also has a free “Tips & Articles” section with many interesting pieces.

Here are samples titles:
“10” Restaurant Financial Red Flags
Counting Your Beans with Confidence…A QuickBooks Primer for the Startup Restaurateur
How To Win The Menu Pricing Game
Restaurant Marketing: An Art and Science

link: RRG’s Archived List of Featured Articles & QuickBooks Tips

Article: “Businessman blogs boldly toward BBQ restaurant success” (Jul.2006)

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excerpt:
“On June 7, Reams started posting to the Mothership blog — and soon began counting down to opening. Then, on Friday, June 9, Reams announced on the blog the restaurant would be open the next morning. To his surprise, 50 customers came in for pulled pork barbecue and ribs – and their positive posts on his blog followed.

In simple terms, Reams managed to get Mothership off the ground and exceeding sales projections almost immediately without spending a penny on conventional advertising; only his blog, maintained by the free, Google-owned Blogger service, served as a sentinel for Mothership’s opening. He says he is Nashville’s only restaurateur using blogging as a method of publicity…”

source: “Businessman blogs boldly toward BBQ restaurant success” by Will York (The City Paper, Jul.24,2006)

Related links:
Free Blog Software / Hosting (About.com)

Article: “10 Tactics for Driving F&B Sales”

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excerpt:
“Delivering measurable increases in food and beverage revenues can be achieved with simple restaurant promotional techniques available to big budgets and shoestring marketers alike. There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising.

Here are 10 of the best restaurant promotion ideas to get your own creative marketing wheels turning:

Restaurant Promotions Tactic 1. Publicity stunts – Stunt is a word with negative connotations for restaurant owners, but I wanted to use a word that conjured up images that are different than traditional press relations efforts…”

source: “10 Tactics for Driving F&B Sales” (Quantified Marketing Group)

Quantified Marketing Group has an archive of restaurant marketing articles, here are some sample topics:

Restaurant Marketing Plan
Best Practices in Email Marketing
Restaurant Positioning

link: Quantified Marketing Group’s Restaurant Marketing Articles

QMG also offers a free newsletter which offers advice about restaurant marketing.
Click here for the July 06 newsletter.

Resource: FHG International’s Article Archive

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“FHG International Inc., is a Canadian based boutique consulting firm specializing in the foodservice, franchise and hospitality industries.

…FHG has worked with clients to developed successful restaurant, franchise and hospitality businesses, conduct operational reviews, feasibility studies, market research, corporate restructuring, strategic planning, master planning, valuations and litigation support.”

link: FHG International’s Article Archive

sample titles:
Menu Planning: A Systematic Methodology
Marketing By Design
Service Timetable – A practical guide to efficient service

also available for free:
Book – “Restaurant Staff Service Tips”
Software – “MENUMANAGER©”

Blog Post: “The Art of the Email” (Jul.2006)

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excerpt:
‘Recently I was in a seminar styled meeting and the topic was the art of the email. When I went in I thought I was aware of most of the email tricks. The guy who was leading the email discussion was a magician. He knew how to design an email so people respond.

He spoke of the psychology of the email and we discussed what gets people to respond. And, he had minimalized the science so non-tech people, like us, could get behind our key boards and accomplish something without the fear of failure staring us in the face. It’s a great, quick, easy, smple, rapid, yada, yada, yada, way to promote.

Here are a few tips:”

source: “The Art of the Email” by John Foley (The Restaurant Blog,Jul.19,2006)

related links:
Marketers still ignoring e-mail best practices (thewisemarketer.com)
Article: “Jump Start Your On-line Marketing With An E-mail Newsletter” (techwaiterbell)

Tool: Restaurant Newsletter/Email Marketing Services (techwaiterbell)